Arizona Latina and Former Phoenix Suns Executive Moves Up Court in Run for Congress

If 2022 will be remembered for anything in politics, it will most likely go down in history books as the year of the Republican Latina.

Earlier this year Mayra Flores made national headlines when she won a special election in Texas’s 34th district to fill the unexpired term of U.S. Rep. Filemon Vela, making her the first Mexican born Latina to serve in U.S. Congress. The win also made her only the second Republican in history to represent the Rio Grande Valley.

Two other Latina Texan Republicans, Cassy Garcia in Laredo and Monica De La Cruz in McAllen are also running in congressional races in communities near the Mexican border. The combined power of Flores, Garcia and De La Cruz have prompted conservatives to call them the “triple threat.”

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Commentary: Keys to GOP’s Hispanic Outreach in Pennsylvania and Nationwide

After this month’s historic special election win in South Texas, Republican strategists nationwide are asking themselves: how can we replicate now-Congresswoman Mayra Flores’s success in flipping an 84% Hispanic district to the GOP? Meantime, Democrats are burying their heads in the South Texas sand as Hispanic voters flee their party.

It’s not rocket science to appeal to Hispanic voters and persuade them to vote Republican. My firm’s work with the Hispanic Republican Coalition of Pennsylvania shows how to do it.

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